The origin of Yourease

Introduction

        Shenzhen Yourease Sports Equipment Co., Ltd. is a specialized manufacturer providing comprehensive seating solutions for sports venues, performing arts centers, conference halls, and event facilities. We provide customers end-to-end services from conceptual design and manufacturing to installation and after-sales maintenance. Our core product lines include telescopic bleachers, metal structural bleachers, and fixed stadium seating for sports venues.
        Headquarters & Marketing Center:
        Our self-owned office is located in the Lechuanghui Building at the southwest intersection of Guanguang Road and Guihua Road in Longhua District, situated along Shenzhen's central axis. With direct access to Guanguang Avenue and adjacent to the Meiguan Expressway, the location offers exceptional connectivity.
        Manufacturing Base:
        The company-owned "Guangdong Yourease Sports Manufacturing Base" is located in Area D06 of the (Longchuan) Industrial Park in Heyuan, Guangdong Province, within the Shenzhen Bao'an (Longchuan) Industrial Transfer Park. Strategically located in the Pearl River Delta manufacturing core, the facility benefits from world-class industrial infrastructure and logistical advantages.
        Technical Expertise:
        Through strategic collaboration with globally renowned seating manufacturers, Yourease Sports incorporates internationally advanced design and manufacturing philosophies. Having accumulated experience from thousands of project implementations, we have developed dozens of proprietary technical improvements, achieving world-class standards in structural safety and operational reliability.
        Production Capabilities:
        Our manufacturing facilities are equipped with full-range advanced machinery including CNC press brakes, large-scale CNC punching machines, laser cutting systems, automated punching-rolling lines, electrostatic powder coating lines, gas-assisted injection molding machines, and blow molding units. These resources form a standardized, precision-driven production ecosystem.
        With years of specialized industry experience, we have built a robust engineering team specializing in metal structure design and electromechanical drive systems. By integrating bottom metal structure engineering, seating layout optimization, and customized product configurations, we deliver tailored venue solutions that prioritize safety, durability, reliability, and aesthetic excellence.
        Corporate Culture
        Quality-driven, we provide clients with safe and reliable design solutions, delivering durable and aesthetically refined products.
        We are committed to being people-centric, embracing innovation and progress, fostering collaborative win-win partnerships, and upholding a customer-first approach.
        We cultivate a positive work environment built on respect, development, and motivation, dedicated to building a highly competent, creative, and dynamic team.
        After-Sales Support
        We provide professional after-sales service for every client we serve, covering a wide range of needs including replacement parts, common troubleshooting, and emergency solution support.

Company's development history

Development History

Changes in the corporate logo

Changes in the corporate logo

       Shift in Strategic Focus: The deliberate removal of the character "Shen" (Shenzhen) signifies a break from geographical limitations, marking the company's evolution from a Shenzhen-based enterprise to a national/global brand serving worldwide markets. This reflects a significant elevation in vision and ambition.
       Preservation of Brand Equity: The unique English brand name "Yourease" has been retained. Designed for international resonance, it embodies the brand promise of "Creating Ease for You," transforming a mere name into a meaningful commitment.
       Visual Modernization: The logo design centers on "Yourease," adopting an aesthetic aligned with mainstream international standards to complement the new brand positioning. It conveys a professional, reliable, and forward-looking identity.
       Market Expansion: With a brand image no longer reliant on the "Shenzhen" identifier, the company is positioned to compete based on its own brand strength and capabilities, paving the way for expansion into new markets.
       This represents a precise brand strategy upgrade. The logo evolution clearly communicates:
       We have outgrown being just a "Shenzhen company"; we are now a "Chinese company" and an "international player" with the capability to serve broader markets.
       We possess a distinct brand identity: "Yourease" is our core asset, representing our promise to deliver "convenience and peace of mind" to our customers.
       We are evolving with the times: Our new identity aligns with the contemporary business environment, projecting greater professionalism and trustworthiness.